Nicole Mercier is a classic fashion and lifestyle brand based in Soho, New York and built around two distinct but connected labels. Nicole is a modern women’s label — womenswear, home goods, and curated objects, relaxed but intentional, contemporary but rooted in something older and more enduring. Mercier is its menswear counterpart, sharing the same ethos and standard of quality, for “men who dress without trying too hard”. The brief called for four connected marks: a Nicole wordmark, a Mercier wordmark, a combined Nicole Mercier house mark, and small-scale monogram.